Netflix, BT and Cambridge University Press are the latest to sign up to the operational DIMPACT tool.

BBC, Sky and ITV collaborate on project to create calculator that could be used by any company offering digital products and services.

A collaboration between computer scientists at the University of Bristol and nine major media companies, including ITV and BBC, will help the media industry understand and manage the significant carbon impacts of digital content.

Some of the world’s largest media companies have teamed up with computer scientists at the University of Bristol to tackle their carbon footprint.