Delivering the insights and tools you need to make an impact to digital emissions.

Our work

DIMPACT is a "think and do" coalition, working to align industry and policymakers around rigorous, science-based solutions that reduce the environmental impacts of digital media products.

We do this by:

Developing industry-specific tools, data and methodologies.

Creating a space for pre-competitive cross-industry collaboration.

Catalysing and amplifying the development of best practices to further reduce digital media emissions.

Using these insights to inform smart policy.

Think - Industry tools and knowledge

DIMPACT Digital Emissions Tool

The DIMPACT tool supports companies to implement our methodology and assess the emissions of their digital products and services. It's a web application that standardises the scope and boundaries between companies, and supports company-specific data collection.

Research and education

Targeted insights and research exploring the digital emissions and streaming issues. We are supported in building a robust knowledge base through our partnership with leading academic institution, the University of Bristol.

Do - Collaborative Forum

Cross industry working groups

Equipped with the knowledge and understanding about digital emissions, we share learnings, highlight innovations and catalyse action through our working groups.

Forum industry engagement

We engage with industry to advance the discourse and align on the latest thinking. As a partner in the Media Sustainability Framework development, we collaborate with others to reduce digital emissions.

Annual Work Plan

The Work Plan is set on an annual basis and is a collaborative programme led by participants and SLR. Each year it is updated in agreement with participants to set the strategic priorities and focus areas of work.

The Annual Work Plan includes:

Annual meeting, a session of interactive sessions, learning and networking.

Working Group focus, past Working Groups have included a focus on Devices, Artificial Intelligence, Advertising, Publishing and Cloud, Distribution and CDN.

Updates to the DIMPACT Emissions tool.

Specific projects to advance the knowledge and priorities of the DIMPACT participants.

We publish updates on our progress, including summaries of working group discussions, in our resources.

Working groups

Our working groups drive DIMPACT’s strategy and ambition, shaping the future of sustainable digital media. These facilitated, but company-led groups, focus on specific areas and are designed to deliver practical insights and real impact.

Strategy

Shaping DIMPACT’s future. This group turns ideas into action, making sure DIMPACT delivers on its ambitions.

Artificial Intelligence (AI)

Exploring AI’s climate footprint. We examine how artificial intelligence influences emissions and clarify responsibility across the value chain.

Advertising

Acting as the bridge to Ad Net Zero, this group helps shape the Global Media Sustainability Framework (GMSF) to cut carbon in advertising.

End-User Devices

Decarbonising devices, the group identifies opportunities to reduce emissions and define the role of digital media companies in the process.

Publishing

Pinpointing the best decarbonisation strategies for publishers and creating an industry-wide approach to comparing print and digital footprints.

Cloud, ISP & Digital Suppliers

Greening the digital backbone. Tackles emissions from data centres, networks, and suppliers, promoting transparency and driving sustainability across the value chain.

Let's work together

Collaborate with industry peers to measure and reduce your digital emissions. To see how you can get involved, contact our team.