A shared framework for action

• The group agreed a five‑point considerations framework for content providers, covering user behaviour insights, device differences, avoidable energy waste, life‑cycle thinking, and external dependencies such as regulation and market trends.

Importance of user behaviour and context

• Participants emphasised that the impact of interventions varies widely by device type, connectivity and usage patterns, and that timing and context (e.g. peak vs off‑peak viewing) can materially affect outcomes.

Focus on avoidable waste

• Reducing unnecessary energy use through default settings and device behaviour (such as preventing unintended device activation) was highlighted as a practical area where providers can have influence.

Need for nuance and realism

• The group stressed the importance of distinguishing between attributional and consequential impacts, and of clearly explaining when interventions make little difference despite common assumptions.

Challenging assumptions

• Several widely cited claims, such as differences between Wi‑Fi and cellular energy use, were flagged for further validation before being treated as settled knowledge.

Clear separation of knowns and unknowns

• Agreement was reached to continue developing a structured view of what is well evidenced versus what remains uncertain, with clear sourcing for all “known” statements.

Preparing for external engagement

• Once internal alignment is complete, the group plans to use the frameworks as a basis for dialogue with external standards bodies and industry groups.

The session established a strong foundation for developing clear, evidence‑based guidance on end‑user devices, with further work planned to build case studies, validate assumptions and extend engagement in early 2026.