DIMPACT commissioned the Carbon Trust to conduct independent research to explore the carbon impacts of generative AI in the media sector. Join us in London to hear more about the research.

The key objectives of the research were to advance the industry's understanding of the environmental impacts of GenAI, by:

• Demystify existing research into the emissions associated with AI models and systems, with particular focus on generative video.
• Proposing best practice methodologies for how AI-related emissions for video generation should be estimated and reported.
• Contextualising AI emissions by comparing AI solutions to counterfactual non-AI solutions, with specific relevance for the digital media industry.
• Encourage more open, transparent, and consistent AI-related emissions data sharing across the value chain.

This launch event will cover:

• Insights from the White Paper and the implications for the media sector
• Explore what further work is needed to further our understanding about the challenge and align on actions
• An open Q&A discussion with the audience

Register to attend below.