Using behavioural data to assess the environmental impact of electricity consumption of alternate television service distribution platforms
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16 Sep 2021
Research has been conducted on electricity use associated with adigital services, but to date no complete study of television distribution has been conducted. Here the authors present the first assessment of electricity used for distribution and viewing of television over different distribution platforms terrestrial, satellite, cable and online streaming. It uses a novel methodology that combines life cycle assessment techniques with models of the diversity of actual user behaviour, derived from detailed audience monitoring and online behaviour analytics data.
- Streaming
- Television services