A thought-piece from the R&D team at the BBC.

The article acknowledges the media, broadcast, and streaming sector has played a key role in disseminating the urgency of the climate crisis, informing audiences across the globe, and inspiring actions through sustainability-themed productions.

However, the environmental impacts of the sector have received lesser attention. The broader sector that includes news websites, (academic) publishing platforms, content providers, streamers, and broadcasters —all of which involve physical and digital processes, from production to distribution and audiences—also requires sustainability action.

The article outlines their view on system-wide priorities, the need for robust measurement, and the importance of collaboration to achieve this.