Research has been conducted on electricity use associated with adigital services, but to date no complete study of television distribution has been conducted. Here the authors present the first assessment of electricity used for distribution and viewing of television over different distribution platforms terrestrial, satellite, cable and online streaming. It uses a novel methodology that combines life cycle assessment techniques with models of the diversity of actual user behaviour, derived from detailed audience monitoring and online behaviour analytics data.

What’s the true impact of streaming on the climate? Some studies have tried to answer this question, but it’s hard to get right. Delivering an episode of Shadow and Bone to your screen requires different technologies that are constantly evolving - from the data centers where the data is housed, to the infrastructure that brings the internet to your home, to the electricity powering how you enjoy the show. Measuring those emissions took a lot of guesswork, resulting in studies with inaccurate estimates and myths - until now.

Koomey and Masanet published a peer-reviewed commentary in the journal Joule, discussing the pitfalls that plague estimates of the internet’s energy and carbon impacts.

The paper describes how these errors can lead well-intentioned studies to predict massive energy growth in the information technology sector, which often doesn’t materialize. “We’re not saying the energy use of the internet isn’t a problem, or that we shouldn’t worry about it,” Masanet explained. “Rather, our main message is that we all need to get better at analysing internet energy use and avoiding these pitfalls moving forward.”

A new white paper published by the Carbon Trust estimates an average carbon footprint of 55gCO2e per hour of video streaming in Europe in 2020, with viewing device as the largest determining factor. The white paper was developed in close consultation with DIMPACT.

Streaming platforms finally have a tool to evaluate the size of their carbon footprint.

Netflix, BT and Cambridge University Press are the latest to sign up to the operational DIMPACT tool.

Some of the world’s largest media companies have teamed up with computer scientists at the University of Bristol to tackle their carbon footprint.

A collaboration between computer scientists at the University of Bristol and nine major media companies, including ITV and BBC, will help the media industry understand and manage the significant carbon impacts of digital content.

BBC, Sky and ITV collaborate on project to create calculator that could be used by any company offering digital products and services.